Narrative clarity for strategy and change
Helping leaders explain strategy in a way people actually understand.
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"The single biggest problem in communication is the illusion that it has taken place."
- George Bernard Shaw
When strategy makes sense to leaders, but nobody else
Most strategy communications fail for one reason: leaders start the story at the end.
After months of analysis and discussion, the direction feels obvious to the leadership team. For everyone else, it lacks meaningful context. Maybe they've seen it all before. They know they just need to smile and nod, carry on as usual, and wait for the latest initiative to blow over.
The result is familiar:
- Leaders struggle to explain the strategy meaningfully
- Communication becomes abstract or jargon-heavy
- People disengage from the messaging
- Nothing changes
Without narrative clarity, even great strategy struggles to land.
My goal is simple.
To make strategy understandable to the people who actually deliver it.
Creating narrative clarity
I work with consultancies and leadership teams to clarify the story behind strategy and change. This involves:
Articulating
Articulating the reasoning that led to the change, the nature of the change, and what it means in practice.
Coaching
Equipping leaders to communicate the strategy narrative authentically, confidently, and in their own words.
Shaping
Shaping a clear narrative that leaders can communicate consistently, so employees hear the same thing from multiple sources.
Connecting
Helping leaders connect the change to daily working life for their people, inspiring enthusiasm and confidence .
Turning strategy into leadership narrative
Typically, I start by reviewing:
- The planned strategy or change
- Existing messaging
- Examples of how leaders generally communicate
- Feedback from employees on communication
From there, I shape a clear narrative that answers three essential questions:
- Why is this change necessary?
- What is the organisation trying to achieve?
- What does the change mean for your employees' day-to-day work?
When those elements are crystal clear, they form a narrative that leaders can adapt to their own voices and communicate with confidence. Employees are far more likely to understand, believe, and accept change when they are hearing the same story from every source.
General leadership communication
I also support leaders in refining everyday business communication. I'll help you say exactly what you mean in speeches, announcements, and internal messages.
Pricing
Narrative clarity session
A focused conversation to clarify the story behind a strategy or initiative.
Typical outcomes include:
- A clear articulation of the strategy narrative
- Alignment around the key story leaders need to tell
- Identification of gaps or areas that need clarification
Typical engagement: £900 – £1,200
Strategy storyline development
Turning strategy into a narrative leaders can explain clearly and consistently.
This typically includes:
- Reviewing the strategy material
- Leadership conversations
- Development of the narrative structure
- Key messages leaders can use consistently
Typical engagement: £2,500 - £5,000
Change narrative development
Clarifying the story leaders use to explain transformation or organisational change.
Typical outcomes include:
- A clear narrative for the change
- Consistent leadership messaging
- Leadership coaching for communicating the direction internally
Typical engagement: £5,000 - £8,000
Each organisation and situation is different. Most engagements begin with an informal conversation to understand the context and determine the best approach.
About me
I specialise in narrative clarity for strategy and change.
I work with consultancies and leadership teams to help leaders explain complex ideas in ways people actually understand. I turn complex thinking into a clear, credible narrative that connects with the reality of everyday work.
My background combines editorial precision with extensive experience supporting leadership communication and organisational change. I help translate complex thinking into language that feels natural, authentic, and clear.
At heart, my work is guided by a simple belief: people are far more likely to support change when it makes sense to them.